Scotland’s salmon farmers have some of the strongest credentials of all the farming sectors, particularly with regards to sustainability with a lower carbon footprint than chicken, beef or pig farming.

We’re also amongst the most highly regulated of all salmon farming countries in terms of both fish welfare and the environment, and invest millions year-on-year to find ever better ways of doing things.

It’s this unrelenting commitment to meeting growing global demand for protein in the most responsible, sustainable way that we want to convey through Reported Versus Reality, downloadable below, addressing some of the key misconceptions about Scottish salmon farming and showing just how far the sector has come in four short decades.

Download Reported Versus Reality: A pocket guide to salmon farming.