Scotland’s biggest salmon producer has joined the street food movement to provide a fundraising boost to charities across Scotland.
Mowi will be hitting the road with its eye catching Mowi Salmon Wagon following its launch at the company’s Consumer Products UK headquarters in Rosyth, Fife, earlier today, Friday July 19th.
The wagon serves delicious salmon fillet burgers and salmon noodle salads made with fish from Mowi farms located in the cool waters of Scotland’s west coast. And, after the 2019 pilot year, the striking, salmon-themed wagon will be made available to charities across Scotland for events, with all proceeds from the sale of the food going straight to their cause.
This summer the Mowi Salmon Wagon will be visiting the company’s offices and sites across the country before heading to a series of festivals and events, including the Eilean Dorcha Festival (EDF) on the Isle of Benbecula on July 26-28th and Lochaber Agricultural Games on Saturday August 24th.
Speaking at the launch earlier today, Ian Roberts, Director of Communications and Business Development, Mowi Scotland, said: “We are excited to launch the Mowi Salmon Wagon to staff at our Rosyth HQ. Soon we will be hitting the road with the wagon and we can’t wait to see the response at the trial events we plan to attend. Most importantly, it will be great, after months of planning, to finally launch the wagon and start raising money for charities and communities across Scotland.”
From 2020, charities will be able to apply to have the Salmon Wagon at their event. Information on how to apply will be released later in the year.
Mowi is the world’s largest producer of salmon, providing one-fifth of the world’s supply to a growing demand for healthy seafood. Employing 1500 people in Scotland, the company operates three salmon hatcheries, five freshwater loch sites, 49 sea farms, two processing plants and a feed mill.